Coca cola on facebook case analysis

One way that Coca-Cola connects different social media sites to Facebook is through contests and having fans share photos on Instagram.

harvard business school coca cola case study

Whatever is posted has to suggest a sense of community so that fans feel there is a connection between themselves, the company and other fans that that doesn't solely revolve around a product. An example is the can redesign that featured polar bears showing Coca-Cola's support for the endangered species.

Social media Marketing image courtesy Inq Shutterstock.

Coca cola case study marketing

As for its other brands, Coca-Cola stays on the mark when it comes to making its fans the number one priority. Be very slow with this process as rushing through it leads to missing key details. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. An example is the can redesign that featured polar bears showing Coca-Cola's support for the endangered species. This status has 18, likes, four shares and 1, comments. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. As it is getting closer to the summer months, a good way for a brand or company to promote themselves and still be promoting conversation among fans is by referring to a popular summer activity. HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground.

Along the way, the travelers posted their updates on blogs, Facebook, and Twitter, bringing fans along on their journeys. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization.

Three Coke fans had the opportunity to travel for days around the world and promote the soft drink to its markets.

coca cola on facebook case study harvard

Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. Coca-Cola is the third most popular brand on Facebook, with nearly 40 million fans, falling only behind Facebook itself and YouTube. Coca-Cola is one of the foremost companies that understands the need to abandon traditional advertising on social media sites in exchange for fan engagement.

After all, two fans started the original Coca-Cola Facebook Page.

Drawing a motivation chart of the key players and their priorities from the case study description. An example is the can redesign that featured polar bears showing Coca-Cola's support for the endangered species. Doing so shows respect for our consumers and celebrates their creativity. Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a non-copyright holder was using the imagery and logo associated with a known brand. John Deighton and Leora Kornfeld In late , executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Coca-Cola is the third most popular brand on Facebook, with nearly 40 million fans, falling only behind Facebook itself and YouTube. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. Three Coke fans had the opportunity to travel for days around the world and promote the soft drink to its markets. My case study strategy involves - Marking out the protagonist and key players in the case study from the very start. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study.
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