Think about the most important things you have done in your career thus far and use these experiences to your advantage in your cover letter. Check out a few sample cover letters before writing your own.
If you are replying to a job ad, say so. Avoid lengthy repetition of information covered in your CV. For example, a cover letter is a great place to talk about a career shifta career breakor to explain an extended gap in employment. Thankfully, there are ways to downplay these situations with a good cover letter although you might still need to address such issues during an interview.
Among other aspects in the description, the job requires several years of marketing experience, a deep knowledge of lead generation, and strong communication skills.
The cover letter is your first introduction to the person who may hire you, and its goal should be to make you as memorable as possiblein a good way. It's a way to explain specific scenarios and call out essential skills that aren't already covered in your resume.
You can also use a cover letter sample, like the one below, for inspiration. Review the job description and try to determine which qualifications seem to add the most value to the position.