However, this might not be the case. Besides, since cement is consumed locally, there Marketers can overcome forgetting through repetition and can combat extinction through the deliberate enhancement of consumer satisfaction.
Consumer behaviour is the study of how consumers spend there time, money and effort, when seeking, buying, using, evaluating, and disposing of products and services that have It was this theory of motivational research that created the birth of consumer behaviour.
Marketers also offer product category extensions that generally target new market segments.
The experiments began with Pavlov demonstrating how the presence of a bowl of dog food stimulus would trigger an unconditioned response salivation. For instance, many people associate the brand name Neutrogena with purity and clear skin.
This previously acquired consumer perception of Neutrogena is the unconditioned response.